This food porn GIF is a perfect example of Henry Jenkins
work about spreadability. Jenkins, a
scholar in communication and what makes things spread quickly on the Internet,
writes that in order for something to be successful online it must be
sticky. These smores are both sticky in
real life and on the Internet, as they spread quickly and easily with one click
of the button. It is appealing to an
audience, making people want to share it.
Not only that, it follows recent trends of food porn and GIFs. In line with Jenkins, with one click, people
can share this; thus making it spreadable.
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